US Mint on Facebook and Twitter
The United States Mint has recently set up pages on Facebook and Twitter. The Facebook Info page states, "The United States Mint is pleased to be a part of the social media network to increase awareness of our programs and products."
The first updates to the pages were posted in July, but recently they have become much more active. Yesterday, the US Mint also sent out an email notification to newsletter subscribers. So far, both the Facebook and Twitter pages are posting the same information, which has included notifications about events, newly released products, and a few "Did you know?" posts.
The Facebook page can be found here: http://www.facebook.com/pages/Washington-DC/United-States-Mint/103695769458
The Twitter page can be found here: http://twitter.com/usmint
The US Mint has been taking steps to broaden its presence on the internet. About a year ago, they created a website with information and videos on the 2009 Ultra High Relief Double Eagle Gold Coin at www.uhrgoldcoin.gov. The US Mint seemed to use the site in conjunction with some online and off line advertising campaigns. Unfortunately, the site is no longer active and simply forwards to the US Mint's online catalog.
Earlier this year, the US Mint had a microsite created for the new America the Beautiful Quarters Program at www.americathebeautifulquarters.gov. One of the most useful functions of the site is to provide live videos of the launch ceremonies for each newly released coin of the series.
The next step, of course, will be for the US Mint to update its main website and online catalog at http://www.usmint.gov/. In their 2009 Annual Report, the Mint mentioned that a "Web Site Integration Project" was in process, which would integrate and consolidate the information and e-commerce aspects of the current site. During the 2009 fiscal year, the project began with drafting content requirements and initiating the design phase. This year, integration and development tasks should be continuing.
Labels: US Mint