Andrew Johnson Presidential $1 Coin Cover
Sales of the Andrew Johnson Presidential Dollar Coin Cover will begin at the United States Mint on March 31 ,2011 at 12:00 Noon ET. This will represent the 17th release in the ongoing American Presidency $1 Coin Cover series.
The basic format of the product remains the same with the inclusion of two 2011 Andrew Johnson Presidential Dollars from the first day of mintage at the Philadelphia and Denver Mints. The coins are mounted on an illustrated display card with a stamp and postmark cancellation from the official circulation release date. In this case, the post mark is February 17, 2011, Greeneville, TN.
As mentioned in a previous post, the US Mint has changed the design of the envelope to reflect their new branding. A black bar appears at the bottom of the envelope with the US Mint and Treasury Department logos. The portrait of the President appears in smaller size next to the coins.
Pricing for the product has been increased to $19.95 for each cover, plus shipping and handling. Last year, the Presidential Dollar First Day Covers were priced at $15.95 each.
The maximum production limit for the covers has been decreased to 22,000 units. Since the introduction of the series, the US Mint has reduced the product limit in line with the declining sales. The 2007 issues began with limits of 50,000 units, which achieved sell outs for the first three issues. The limit was lowered to 40,000 for the 2009 covers, and 32,000 for the 2008 covers, with the exception of the Abraham Lincoln Coin Cover set at 37,000 units.
Can the Andrew Johnson cover achieve a sell out with the lower production limit? The first 2010 cover featuring Millard Fillmore has already sold 22,171 units, supporting the possibility. However, the continuing attrition for the series, price increase, and possibly the packaging redesign might serve to weigh on sales.
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